A 42-second vertical ad for Nickora’s one-to-one feedback service, made to run as a promoted ad on Meta. Built in 2.5D parallax: flat layers move at different depths, so the camera seems to drift through a desk, a draft and a phone.
The voices and the music are AI-generated (ElevenLabs). The voice of Nick is used with his consent.
Brief
A short promoted ad for Meta that makes a student stop on a line of vague feedback.
Idea
Start with the note every student dreads, “Needs more depth.” Then decode what it actually means.
Process
A 2.5D parallax ad: a paper-and-desk scene built from flat layers moved at different depths, so every cut feels like a camera move. Sound was designed with the picture. Delivered as a 9:16 film in 4K.
