A 36-second explainer for Nickora, an education consultancy that helps students with research and writing. Made for a real client, delivered in three days.
How it was made
A student gets feedback that says “Be more critical.” The film follows what happens next: comparing the evidence, questioning the assumptions and building an argument, with Nickora’s mentoring and editing shown as the next step. Type does the acting: a bold grotesk for other people’s words, a calm serif for the student’s own. Delivered in 16:9 for the website and 9:16 for ads and social.
